Bank slogans

In these times of recession banks are not having their best days, but somehow some of the bank slogans seem to have been prepared for this crisis. The examples ‘the short term has no future’ (Dexia), ‘ask why’ (Enron) and ‘here today, where tomorrow?’ (Fortis) are very up-to-date. On the contrary, other bank slogans might need to be reviewed: ‘you can count on us’ (IndyMac) or ‘where vision gets built’ (Lehman Brothers). Countrywide even predicted the crisis through its slogan: ‘lender that actually finds ways to make loans’ and Fannie Mae with ‘as the American dream grows, so do we’, didn’t think of what might happen when the American dream couldn’t grow. (Steven Bogaert)

http://www.economist.com/finance/displaystory.cfm?story_id=12342164