dinsdag 14 oktober 2008

Mobile banking is ringing again. Will customers answer?

The use of cell phones to conduct banking activities is still a relatively new capibility for many banks. Not suprisingly then, that, according to a recent study, currently only 1% of all customers uses a cell phone to perform a banking transaction or seek financial information. As might be expected, younger people - particularly those in the 18-34 segment - have the highest awareness and current use of any of the subgroups they examined. As awareness and interest in mobile banking spreads to other age groups, and given the speed of technical adoption, mobile banking is expected to be used by 35% of online bankers by 2010.

Yasmin De Wolf

http://www.mobielbreedband.nl/tag/m-banking/

1 opmerking:

Steff zei

Fine and coherent text. Well done!
capAbility
no commas needed around 'that' in the 2nd stce
'they examined': who are 'they' - not clear; better use a passive